Word Study
end-user
CIDE DICTIONARY
end-user, n.
a person who uses an item of commerce for its designed purpose; -- contrasted with those who produce or resell the item or incorporate the item into another product.
"Purchasers of items who are not end-users include: reseller ; value-added reseller, VAR ; and producer, manufacturer ." [PJC]
For further exploring for "end-user" in Webster Dictionary Online