trade name

• POS: Noun Phrase

CIDE DICTIONARY

trade name,  

•  The name by which an article is called among traders, etc.; as, tin spirits is a common trade name in the dyeing industry for various solutions of tin salts.  [Webster 1913 Suppl.]
•  The name or style under which a concern or firm does business. This name becomes a part of the good will of a business; it is not protected by the registration acts, but a qualified common-law protection against its misuse exists, analogous to that existing in the case of trade-marks.  [Webster 1913 Suppl.]