cross-reading

CIDE DICTIONARY

cross-reading, n. 

 The reading of the lines of a newspaper directly across the page, instead of down the columns, thus producing a ludicrous combination of ideas.  [1913 Webster]

ROGET THESAURUS

cross-reading

Misinterpretation

N misinterpretation, misapprehension, misunderstanding, misacceptation, misconstruction, misapplication, catachresis, eisegesis, cross-reading, cross-purposes, mistake, misrepresentation, perversion, exaggeration, false coloring, false construction, abuse of terms, parody, travesty, falsification, misinterpreted, untranslated, untranslatable.