puffery

• POS: Noun
• HYPHEN: puff=er=y

CIDE DICTIONARY

puffery, n. 

 The act of puffing; bestowment of extravagant commendation.  [1913 Webster]

ROGET THESAURUS

puffery

Boasting

N boasting, boast, vaunt, crake, pretense, pretensions, puff, puffery, flourish, fanfaronade, gasconade, blague, bluff, gas, highfalutin, highfaluting, hot air, spread-eagleism, brag, braggardism, bravado, bunkum, buncombe, jactitation, jactancy, bounce, venditation, vaporing, rodomontade, bombast, fine talking, tall talk, magniloquence, teratology, heroics, Chauvinism, exaggeration, vanity, vox et praeterea nihil, much cry and little wool, brutum fulmen, exultation, gloriation, glorification, flourish of trumpets, triumph, boaster, braggart, braggadocio, Gascon, fanfaron, pretender, soi-disant, blower, bluffer, Foxy Quiller, blusterer, charlatan, jack-pudding, trumpeter, puppy, boasting, magniloquent, flaming, Thrasonic, stilted, gasconading, braggart, boastful, pretentious, soi-disant, vainglorious, highfalutin, highfaluting, spread- eagle, elate, elated, jubilant, triumphant, exultant, in high feather, flushed, flushed with victory, cock-a-hoop, on stilts, vaunted, vauntingly, let the galled jade wince, facta non verba.

Exaggeration

N exaggeration, expansion, hyperbole, stretch, strain, coloring, high coloring, caricature, caricatura, extravagance, Baron Munchausen, men in buckram, yarn, fringe, embroidery, traveler's tale, fish story, gooseberry, storm in a teacup, much ado about nothing, puff, puffery, rant, figure of speech, facon de parler, stretch of fancy, stretch of the imagination, flight of fancy, false coloring, aggravation, exaggerated, overwrought, bombastic, hyperbolical, on stilts, fabulous, extravagant, preposterous, egregious, outre, highflying, hyperbolically, excitabat enim fluctus in simpulo.