gimmick

• POS: Noun
• HYPHEN: gim=mick

OXFORD DICTIONARY

gimmick, n. colloq. a trick or device, esp. to attract attention, publicity, or trade.

Derivative

gimmickry n. gimmicky adj.

Etymology

20th-c. US: orig. unkn.

THESAURUS

gimmick

action, ad hoc measure, affair, anagnorisis, angle, answer, apparatus, architectonics, architecture, argument, art, artful dodge, article, artifact, artifice, atmosphere, background, bag of tricks, blind, bluff, bosey, catastrophe, catch, characterization, cheat, chicanery, chouse, color, complication, concern, conspiracy, continuity, contraption, contrivance, counterfeit, countermove, coup, course of action, craft, curve, curve-ball, cute trick, deceit, deception, demarche, denouement, design, development, device, dingus, dirty deal, dirty trick, dodge, dofunny, dohickey, dojigger, dojiggy, domajig, domajigger, doodad, dowhacky, effort, episode, eppes, etwas, expedient, fable, fake, fakement, falling action, fast deal, feint, fetch, ficelle, flumadiddle, fun, gadget, gambit, game, gigamaree, gimcrack, gizmo, googly, grift, hand tool, hickey, hocus-pocus, hook, hootenanny, hootmalalie, humbug, implement, imposture, improvisation, incident, instrument, intrigue, invention, jest, jigger, joker, juggle, jugglery, jury-rig, jury-rigged expedient, knavery, last expedient, last resort, last shift, line, little game, local color, makeshift, maneuver, material thing, means, measure, mechanical device, method, mood, motif, move, movement, mythos, object, pass, peripeteia, pis aller, plan, plot, ploy, power tool, precision tool, quelque chose, racket, recognition, red herring, resort, resource, rising action, ruse, scheme, scurvy trick, secondary plot, shake-up, shift, slant, sleight, sleight of hand, sleight-of-hand trick, snare, solution, something, speed tool, sport, step, stopgap, story, stratagem, strategy, stroke, stroke of policy, structure, subject, subplot, subterfuge, switch, tactic, temporary expedient, thematic development, theme, thing, thingum, thingumabob, thingumadad, thingumadoodle, thingumajig, thingumajigger, thingumaree, thingummy, tone, tool, topic, trap, trick, trickery, trump, twist, utensil, whatchy, widget, wile, wily device, working hypothesis, working proposition