ad captandum

CIDE DICTIONARY

ad captandum,  [L., for catching.].

 A phrase used adjectively sometimes of meretricious attempts to catch or win popular favor.  [1913 Webster]

ROGET THESAURUS

ad captandum

Affectation

N affectation, affectedness, acting a part, pretense boasting, charlatanism, quackery, shallow profundity, pretension, airs, pedantry, purism, precisianism, euphuism, teratology, mannerism, simagree, grimace, conceit, foppery, dandyism, man millinery, coxcombry, puppyism, stiffness, formality, buckram, prudery, demureness, coquetry, mock modesty, minauderie, sentimentalism, mauvais honte, false shame, affector, performer, actor, pedant, pedagogue, doctrinaire, purist, euphuist, mannerist, grimacier, lump of affectation, precieuse ridicule, bas bleu, blue stocking, poetaster, prig, charlatan, petit maitre, flatterer, coquette, prude, puritan, affected, full of affectation, pretentious, pedantic, stilted, stagy, theatrical, big-sounding, ad captandum, canting, insincere, not natural, unnatural, self-conscious, maniere, artificial, overwrought, overdone, overacted, euphuist, stiff, starch, formal, prim, smug, demure, tire a quatre epingles, quakerish, puritanical, prudish, pragmatical, priggish, conceited, coxcomical, foppish, dandified, finical, finikin, mincing, simpering, namby-pamby, sentimental, conceit in weakest bodies strongest works.

Flattery

N flattery, adulation, gloze, blandishment, blandiloquence, cajolery, fawning, wheedling, captation, coquetry, obsequiousness, sycophancy, flunkeyism, toadeating, tuft- hunting, snobbishness, incense, honeyed words, flummery, bunkum, buncombe, blarney, placebo, butter, soft soap, soft sawder, rose water, voice of the charmer, mouth honor, lip homage, euphemism, unctuousness, flattering, adulatory, mealy-mouthed, honey-mouthed, honeyed, smooth, smooth-tongued, soapy, oily, unctuous, blandiloquent, specious, fine-spoken, fair spoken, plausible, servile, sycophantic, fulsome, courtierly, courtier-like, ad captandum.

& Sophistry

N intuition, instinct, association, hunch, gut feeling, presentiment, premonition, rule of thumb, superstition, astrology, faith (supposition), sophistry, paralogy, perversion, casuistry, jesuitry, equivocation, evasion, chicane, chicanery, quiddet, quiddity, mystification, special pleading, speciousness, nonsense, word sense, tongue sense, false reasoning, vicious reasoning, circular reasoning, petitio principii, ignoratio elenchi, post hoc ergo propter hoc, non sequitur, ignotum per ignotius, misjudgment, false teaching, sophism, solecism, paralogism, quibble, quirk, elenchus, elench, fallacy, quodlibet, subterfuge, subtlety, quillet, inconsistency, antilogy, a delusion, a mockery, and a snare, claptrap, cant, mere words, lame and impotent conclusion, meshes of sophistry, cobwebs of sophistry, flaw in an argument, weak point, bad case, overrefinement, hairsplitting, intuitive, instinctive, impulsive, independent of reason, anterior to reason, gratuitous, hazarded, unconnected, unreasonable, illogical, false, unsound, invalid, unwarranted, not following, inconsequent, inconsequential, inconsistent, absonous, absonant, unscientific, untenable, inconclusive, incorrect, fallacious, fallible, groundless, unproved, non sequitur, it does not follow, deceptive, sophistical, jesuitical, illusive, illusory, specious, hollow, plausible, ad captandum, evasive, irrelevant, weak, feeble, poor, flimsy, loose, vague, irrational, nonsensical, foolish, frivolous, pettifogging, quibbling, finespun, overrefined, at the end of one's tether, au bout de son latin, intuitively, by intuition, illogically, non constat, that goes for nothing.